How to get clients as a Level 3 Personal Trainer

Investing in a Level 3 Diploma in Gym Instrcuting and Personal Training qualification is one thing, knowing how to get a return back on that investment and build a solid client base is of utmost importance to your success and career longevity as a Personal Trainer.

A personal trainer supports a client with a tricep extension in a gym
A personal trainer supports a client with a tricep extension in a gym

Whether you recently completed your Level 3 Personal Training course or are a Personal Trainer who has been in the industry for a number of years, acquiring clients and retaining them is crucial for the success of your business.

Implementing effective strategies and having a clear marketing & business plan can help you stand out as a Personal Trainer and build a loyal client base. Here are some proven methods to attract clients and elevate your career as a personal trainer.

1. Build an Online Presence

Establish a professional website and create profiles on social media platforms. Share valuable content, such as workout tips, success stories, and nutrition advice, to showcase your expertise and engage with potential clients.

Content should be added regularly and consistently to ensure you keep eyes on your buisness – even when it may feel that no one is paying attention.

2. Special Offer – Free Personal Training sessions

The offer of free personal training sessions allows you to demonstrate your skills to potential new clients, and provides exposure to how you work with your pt clients.

We give this piece of advice to all of our students early on in their education and encourage them to utilise an offer like this:


This is an excellent offer for so many reasons. It allows your potential new clients to see first hand how good you are at your job and allows you to start building a good client rapport, the ‘three’ sessions encourages your clients to create the habit of wanting to book a day in diary for your personal training sessions, and it allows other gym members to see you work with your clients on tha gym floor (a bit like a shop window effect).

3. Leverage Client Testimonials

Encourage satisfied clients to share their success stories and testimonials. Positive reviews build credibility and serve as powerful endorsements for your services.

These testimonials should be showcased on your website and shared on your social media platforms.

4. Networking and Client referral programmes

Connect with local businesses, wellness centers, or sports clubs. Establishing partnerships can lead to referrals and collaborations that expand your client base.

You can also ask your existing clients to drive business your work with special offers, such as:


Implement a referral program that rewards existing clients for referring new ones. Word of mouth remains a powerful marketing tool, and incentivizing referrals can help grow your client base.

5. Specialised Training Programs and services

Develop niche training programs that cater to specific demographics or fitness goals. Whether it’s postnatal fitness, weight loss, or athletic conditioning, specializing can attract clients seeking tailored expertise.

Consider furthering your qualifications, qualify in Level 3 Sports Massage, Pilates Instructing or Exercise Referral.

6. Offer a Free Initial Consultation

Provide potential clients with a complimentary consultation. This allows you to understand their goals, demonstrate your skills, and create a personalized plan, increasing the likelihood of them choosing your services.

7. Utilise Online Marketing

Invest in targeted online advertising to reach a broader audience. Platforms like Google Ads and social media advertising can be effective tools to showcase your services to potential clients actively seeking fitness solutions.

If you have a special offer, this is great to promote one social media to a very localised area for example.

8. ‘Old school advertising’ – Posters, banners, leaflets, vehicle decals

Once you have your brand, website and social media platforms you should showcase these to an even wider and ‘non-digital’ audience. Print posters, leafletsand business cards and place these in places that will be used by your target market.

9. Continual Education and Certifications

Stay updated with the latest fitness trends and obtain relevant certifications. Continuous learning not only enhances your skills but also demonstrates your commitment to providing quality training.

10. Engage in Community Events

Attend local health and wellness events, fairs, or community gatherings. Being present in the community can enhance your visibility and attract individuals interested in fitness.

Building a successful personal training business requires a combination of digital presence, networking, and a commitment to providing exceptional service. By implementing these strategies, you can create a strong foundation for attracting clients and growing your reputation as a top-notch personal trainer.

For further details and great advice about building a personal training client base, download our free e-book:


This eBook will give you some actions and advice that can be actioned immediately, including:

  • Cashflow forecasts – how many personal training sessions do you need to deliver to earn £20k, £30k, £40k plus
  • Services and different offerings to your personal training business that will increase your income.
  • Where to start with social media platforms, websites and much more…
find out how to build your client base and earn a good income as a personal trainer or fitness professional

If you are interested in becoming qualified as an industry recognised Personal Trainer, you will need to complete the Level 3 Diploma in Gym Instructing and Personal Training course.